the logo

The meaning of the logo


My design of Aotearoa (NZ) represents the most influential places to ME in my beautiful country.

The places that give me INergi.

On my road trips up and down the two islands these are the places that have captured my heart, my spirit and my soul.


Starting in the south, or at the bottom, where this concept began:

Stewart Island | Porpoise Bay | Tuatapere

The South West Corner | Doubtful and Milford Sound

The spine of the South Island…the Southern Alps

Akaroa on the east coast

Takaka and Nelson at the top of the South Island

The North Island is all about:

The Central Plateau & Great Lake Taupo

Great Barrier Island


This concept was conceived when I lived in Queenstown in 2000, which could be the reason why it is not represented.

It seems the only reasonable explanation, especially as Queenstown was such a huge, if not THE biggest,  influence on me… and who I have become. It changed my mindset and gave me the freedom in so many ways.


There is a maori influence because we are Aotearoa, I’ve always embraced the culture and the heritage:

It is the soul and spirit of our land.

It is the essence and earth.